Throwing-it-over-the-wall

Mobile app marketing + the holy grail of total yield optimization

In the beginning was the banner ad. And the banner ad sucked. On the second day Amazon invented affiliate marketing, Google created AdWords and a brave new world of performance-based digital marketing was born. Stretching this allusion to the breaking point, it’s now roughly mid-week, and performance marketing has exploded into dozens of niches (many of them continue…

TimeBomb

Tick tick tick

Every founder has one. That little clock inside your head telling you how much time you have before you run out of runway. If you’re still bootstrapping, maybe the metric is cash in the bank divided by your monthly living expenses. If you’ve raised outside money — especially if it has preference or automatic conversion continue…