![](https://crashdev.com/wp-content/uploads/2012/09/Screen-Shot-2012-09-27-at-8.48.55-PM.png)
Scarcity + Urgency
I’ve always loved Joel Spolsky’s post on Fire + Motion: it sums up in just two words the basic playbook of most startups (and many big companies as well): move fast and break shit. There’s another pair of words that I find myself repeating all the time in conversations with founders — Scarcity + Urgency continue…