The clever guys at Cooler Planet keep coming up with new ways to shine a light on the U.S. market for residential and commercial solar panel installations. Here’s their latest: a real-time display (anonymized, of course) of the savings estimates provided to consumers and businesses using their solar system cost estimator. You can see an continue…
You know how once you get an idea in your head you start seeing examples of it everywhere? Last week I posted about using peer-comparison marketing (e.g., “peer pressure”) to drive reductions in residential energy consumption. Two days later Read/Write Web (one of my favorite group blogs on the future of the consumer web) posted continue…
Just saw this article in today’s New York Times. A pilot project in Washington State gave ratepayers live data on their energy consumption and let them make consumption changes (e.g., furnace and water heater thermostat adjustments) remotely in response to market conditions, resulting in an average 10% reduction in consumption across the sample. This is continue…
Diving deeper on my current obsession with data portability and legacy datastores, here’s an idea that someone’s probably already working on and that should definitely see the light of day (with a nod to my friend and colleague Dave Naffziger for inadvertently planting the seed last April). First, a pair of assertions: Humans are peer-obsessed; continue…