Category Archives: SEO

Inbound marketing in an App Store world

Fred Wilson wrote a great piece this week on the pain and frustration felt by mobile app publishers who rely on iTunes or Android Market as the primary distribution channel for their apps. In Fred’s words: “Centralized control of an ecosytem never offers as much opportunity and diversity as a decentralized system. And in the continue…

The Google Giveth…

…and The Google taketh away. All of our companies at Founders Co-op rely on organic search traffic to drive revenue and margin (some more so than others), and we’re very careful to stay well on the “white hat” side of SEO best practices to ensure that our hard-fought gains on that front are lasting. But continue…