Reader Question: Isn’t Lead Generation just another form of Display Advertising?
Q: Chris you say “we don’t do ad-supported deals at Founders Co-op” yet the first thing you’ve invested in after Judy’s Book is Cooler Planet? The IAB counts lead gen as ads, why don’t you? Asked by Niki Scevak A: Hi Niki, thanks for the question. The IAB can call it what they want, but continue…